Sustainable development & CSR
CSR policy and societal commitments
Our purpose « Create connections, shared values, arouse lasting emotions and offer unforgettable experiences! »
Committed for a long time to the global approach to continuous improvement in Tourism Quality, we wish to continue our development in sustainability, with a view to reducing the negative impacts of our activities, whether social, economic or environmental.
Reducing our negative impacts is good, but being able to generate positive impacts that are beneficial to everyone and benefit our entire territory is even better!
France is the world's leading tourist destination with almost 1 million international tourists and the tourism sector is responsible for 90% of France's global greenhouse gas emissions, for 11% of GDP.
In this context, developing responsible tourism has become an essential issue.
At your side to meet the challenge of sustainable development…
Tourist offices and their partners undoubtedly have a key role to play in encouraging decision-makers and businesses in their territories to adopt adapted practices that protect their most precious possession, nature, and those who shape it and nourish us.
In line with the challenges of the tourism sector, we intend to address this challenge with:
- Collective and political will
- The association of socio-professionals and institutions
- The contribution and dynamism of our teams
- The involvement of tourists, visitors and locals
2 AREAS & 14 OBJECTIVES
More than a certification, it is a destination project, in the long term, that we propose to carry out by setting ourselves 14 strategic objectives articulated around 2 major axes:
- Include our activities in a circular economy and waste reduction approach: reduce, reuse, recycle
- Reduce our greenhouse gas emissions linked to transport
- Develop an energy sobriety strategy
- Commit to more responsible digital technology
- Ensure the well-being, health and safety of our employees and our audiences
- Share with all tourism stakeholders an active awareness among visitors about the preservation of environments
- Promoting inclusion and non-discrimination
- Engage decision-makers and tourism professionals towards more sustainable tourism
- Guarantee the quality of services delivered
- Offer activities and services accessible to all types of audiences
- Develop responsible communication
- Encourage responsible purchasing approaches and public investments for tourism which also benefit the local population
- Involve the entire destination in welcoming visitors
- Focus on monitoring and innovation to successfully anticipate changes in society
Sustainable development and strategy
Initiated at the end of the 80s, the tourism development policy carried out jointly by elected officials and professionals in this area led, in particular, to the creation in 2003 of a tourist office for the Bruche valley. .
After several years of concerted actions which resulted in public and private achievements to promote the tourist offer, the development of new services, the creation of activities and events, etc. the moment seems appropriate to take an outside look at the coherence of the action and its possible points of fragility.
This “freeze frame” on the tourist positioning of the Bruche Valley “destination” is all the more necessary as the tourism market is facing profound changes linked to changes in tourist consumption patterns with the advent of internet and social networks.
Our tourism strategy established in 2018 with the objective of 2028 allows us:
- to take the necessary step back for an objective analysis of the strengths and weaknesses of the destination in terms of offer, positioning, organization, etc.
- to question the role of tourism stakeholders, institutions and, beyond all stakeholders in the territorial project, in particular, the positioning of the tourist office in the “tourism chessboard” present and especially in the future,
- to mobilize all public and private stakeholders around a collective project with the definition of a new shared ambition,
- to set a medium-term course accompanied by an action plan for the development and attractiveness of the Bruche valley.
It gives priority to “sustainability” through its 4 axis :
AXIS 1 : spatiality & mobility – In 2028, the Bruche valley without my car
AXIS 2 : strength & uniqueness – Cultivate our difference and value what makes us unique
AXIS 3 : pride, attractiveness & innovation – A brand claimed by all, a source of pride
AXIS 4 : the tourist office of tomorrow – Give us the means to achieve our ambition and invent the tourist office of tomorrow
Sustainable development every day
Our tourist office has a CSR referent, a CSR policy and has established a charter of our environmental commitments applicable on a daily basis.
Furthermore, the structure is marked Qualité Tourisme Label et Accueil Vélo .
Development projects are part of a sustainable vision, the latest examples are:
- Car-free stay offer project
- Tourism development of the cycle path (registered trademark, “Vélo Bruche”) linked to the railway line crossing the territory
- Assistance with the installation of Bosch EV charging stations in high-traffic locations
- Support for a project leader for the opening of unusual & Nature tourist accommodation (Glamping): Nutchel
Initiatives already undertaken by the office
- In 1988 Creation of “ Pleasure Trails® »
- Since the 90s, farmers, hoteliers and restaurateurs have come together to get to know each other and promote the use of local products.
- From 2017-18 creation of the concept of “Expériences Buissonnières®”: meeting with local know-how (experiential tourism) and marketing of day offers
- Membership in 2022 of the network “ Sustainable Tourism Actor »: perpetuation of the commitment of the Bruche valley tourist office to work for virtuous and more humane tourism by joining this network
- On the scale of the “Vallée de la Bruche” destination, our territory was elected “ Capital of Biodiversity », he participates in the program “ Committed to Nature », includes several protected areas Natura 2000, villages labeled “ Commune Nature " or " Green Station »
- The label " Bienvenue à la Ferme "," Accueil Vélo " or " Qualité Tourisme Label » is highlighted for certified partners in the paper editions and websites of the tourist office
- Exchanges of experiences and support in sustainable development approaches coordinated by the tourist office in partnership with the Alsace Region.
- Un welcome booklet for new entrants and seasonal workers at the tourist office office.
Tools for entrepreneurship
The Bruche valley tourist office provides information on sustainable development awareness:
- Flyers « Hike without leaving a trace »
- Dedicated internet pages “Our sustainable commitments”, blog posts
- Accompanied hiking program Pleasure Trails®” including “Eco hiking” themes or outings and facilitating access to these events by train. The jury of Sustainable Tourism Actors (see above) praised this long-term work by awarding it in 2022 the Horizons Trophy for “les Sentiers Plaisir”® as part of local anchoring.
- Soft mobility day offers including rental of electrically assisted bicycles, exceptional meetings with local producers or “car-free” stay offers.
- Blog post « Objects break, memories remain: 50 things to experience with your children »
- Article by Caroline Le Roy "Eco-conditionalities of aid: what if we saw life in green!"
- Green Key Label, presentation 2024.
Our partners Tourism Quality Brand
In the heart of the Vosges, between Molsheim and Schirmeck, a stone's throw from Obernai, close to the Wine Route, the Hotel-Restaurant
In the hollow of a sunny clearing, you will love this charming establishment. You will appreciate the careful cuisine and the brandies of the
Between Strasbourg and Colmar, at an altitude of 500 meters, La Cheneaudière is located in Colroy-La-Roche, a small, quiet and peaceful village.
Located on the Serva plateau in the heart of the Mont Champ du Feu ski resort, our hotel
In the heart of the Vosges between Alsace and Lorraine, the Donon-Le Velleda hotel complex welcomes you in a chic atmosphere
Structures labeled “ Sustainable Tourism Players »
Dairy products (yogurt, fromage blanc, fromage frais, Tomme, etc.) Packages of beef, veal and pork to order. Store
Farm specializing in the breeding of chickens, turkeys, capons, ducks, geese and guinea fowl. Specialties: foie gras, duck pie, terrine
Located in the middle of the forest near the GR 531. Specialties: unique menu prepared with livestock products
Pleasant farm inn, located in a clearing between the village of Plaine and the hamlet of Quel. Specialties: terrine, tomiflette,
Please note: Christmas collection on Tuesday 22/12 and New Year collection on Tuesday 29/12, Place du Marché in
Farm between Wisches and Lutzelhouse whose adventure began in mid-2016. The goats are comfortably installed there
Our certified partner “ Bike home »
Municipalities labeled “ Green Station »
Municipalities labeled “ Tourist towns »
Labeled municipalities « Commune Nature »
Our certified partner “ Entreprise du Patrimoine Vivant »
