Sustainable development & CSR
OUR APPROACH
“Traveling without meeting the other is not traveling, it is moving.” Alexandra David-Neel
It is in the exchange, the sharing, the meeting that the true value of travel lies...
The office team works to unite tourism stakeholders and residents of the Bruche Valley around the pride of being there or belonging there and to embody its slogan " Welcoming is in our nature ».
The area tourism is, it cannot be denied, the origin of 11% of France's global greenhouse gas emissions, for 7,4% of GDP. Source: ADEME
In this context, developing responsible tourism has become a key issue. Aware of its social responsibility, the desire of the Bruche Valley Tourist Office to take part in a paradigm shift has found its expression in the tourism strategy 2018-2028. It sets the course to aim for by 2028.
First in Alsace to commit to the process Quality Tourism (Destination of Excellence since May 2024), the Bruche Valley tourist office was also the first to join the network of Sustainable Tourism PlayersThis, as a logical continuation of its commitment to tourism which: monitors its impact, questions its governance for an efficient and quality public service, and develops a tourist economy whose resources and investments also benefit residents.
CORE VALUES
The tourist office team is mobilized around 4 key values. They define who we are, guide our choices, inspire, mobilize and give meaning to our actions.
- Share : Being attentive, open to meeting, including and helping each other, internally, with our customers and suppliers.
- Excellence : Live the passion of our professions with generosity to aim for excellence for the benefit of our ecosystem.
- Agility : Being creative, being able to renew oneself, to anticipate and to change perspective.
- Liability : Develop tourism that optimizes its resources, limits its impacts and also benefits residents.
The pillars of our CSR approach
- Making our guests' vacations an exceptional moment, through the quality of our hospitality, expert advice, and the invitation to seize the moment while limiting its impact.
- Share this ambition with our service providers by encouraging them to be players in the preservation of the spaces and environments that make us rich.
- Involve each resident in this process, to make them an ambassador for the destination, and the beneficiary of the tourist activity through the economic but also human benefits, linked to the richness of the encounter...
CSR policy and social commitments
Find below our CSR policy, where our details are given 32 goals, distributed around the four strategic axes of our tourism visionThese objectives are structured around two major orientations:
- internally, to consolidate the appropriation of the CSR commitments of the tourist office.
- Throughout the territory, to develop more humane, more responsible tourism, of which each service provider/resident is the guarantor and beneficiary.
internally
- Favor the least impactful modes of transport during business trips
Throughout the territory
- Raising awareness among stakeholders in our ecosystem about the use of soft modes of transport
- Developing offers adapted to the ecological transition
- Optimizing the organization of the destination in the face of climate change
- Supporting service providers in adapting their offers
internally
Limit waste production, repair, reuse, re-employ
Implement a responsible digital strategy, particularly in document management and the storage space used
Adapt communication media to the target audience and the sustainability of the information
Ensuring the sobriety of our activities
Throughout the territory
Share with local partners the challenges of preserving biodiversity
Raise awareness with discernment about the diversity and quality of natural environments
Adapt communication to the fragility of places and their capacity to support attendance
internally
Avoid any form of discrimination
Promoting well-being and quality of life at work, ensuring the health and safety of our employees
Beyond customer satisfaction, also ensure the well-being of visitors
Ensure that employees properly adopt the tourist office's CSR policy
Develop and enhance individual potential by promoting the skills development of employees and their employability
Throughout the territory
Welcoming all audiences by offering adapted customer journeys
Transmit CSR principles to the tourist office ecosystem in an educational manner
Listening to and serving the 4 main partners of the tourist office: residents, elected officials, socio-professionals, tourists
Taking as much care of our suppliers as our customers
internally
- Be on the lookout for trends and assess their transpositions to the territory
- Ensure understanding of objectives/instructions and stimulate initiative and creativity
- Ensure transparency of decisions and flow of information
- Sharing processes with the guiding principle: simplification
- Question and assess needs, then purchase in reasonable quantities, quality, repairable, eco-responsible and, if possible, local products.
- Engage in a circular economy approach, source products and services
Throughout the territory
- Cultivating agility and inventing the governance and economic model capable of providing the best public tourism service
- Support the local economy
- Contribute to economic and social development and training
- Participate in collective territorial projects and take our social responsibility
- Involve our local ecosystem (elected officials, residents, socio-professionals) in welcoming our visitors
Sustainable development and strategy
Initiated at the end of the 80s, the tourism development policy jointly led by elected officials and professionals in the Bruche Valley has resulted in public and private achievements to enhance the tourist offering, develop new services, create entertainment and events, etc.
In 2018, an assessment and reflection on the tourist positioning of the Bruche Valley "destination" were required. In a tourism market that is facing profound changes linked to changes in tourist consumption patterns, the explosion of the internet, its corollary artificial intelligence, the rise of social networks and finally the impacts of climate change, it is appropriate to question the efficiency of public action.
Our tourism strategy established in 2018 with a horizon of 2028, has enabled:
- To objectively analyze the strengths and weaknesses of the destination,
- To redefine the role of stakeholders: public and private,
- To mobilize public and private actors around a common ambition,
- To establish a strategic action plan to strengthen the attractiveness of the Bruche valley.
The resulting strategy is built around 4 axes which give priority to sustainability:
AXIS 1 : spatiality & mobility – In 2028, the Bruche valley without my car
AXIS 2 : strength & uniqueness – Cultivate our difference and value what makes us unique
AXIS 3 : pride, attractiveness & innovation – A brand claimed by all, a source of pride
AXIS 4 : the tourist office of tomorrow – Give us the means to achieve our ambition and invent the tourist office of tomorrow
The tourist office ecosystem
The Tourist Office is located at the heart of a living ecosystem, a network where each player, whether visitors, residents, elected officials or tourism professionals, plays an essential role.
“Customers” (tourists, excursionists, etc.), residents (individuals or local associations, etc.), elected officials (mayors, councilors, etc.), socio-professionals (tourism professionals, etc.). Each of these actors is not just a customer, a supplier or a partner: they are all of these at the same time. This is why the actions carried out at the Tourist Office are designed to meet the expectations of each of these stakeholders, in order to harmonize our approach and maximize the collective impact.
Our commitment to Corporate Social Responsibility (CSR) is based on this principle: clarifying and sharing our objectives so that they are understood and supported by everyone.
- Internally, this means setting clear guidelines for our team, promoting a transparent and consistent approach.
- Externally, it is about directing our action to promote the territory and strengthen ties with everyone, in the service of a common project.
This approach commits us to going beyond simple satisfaction: it encourages us to cultivate a common vision, where the territory becomes a space for living and sharing for the benefit of everyone.
Sustainable development every day
Furthermore, the structure is marked Qualité Tourisme Label et Accueil Vélo .
From objectives set in our CSR policy, a plan operational, broken down into nearly 70 actions, is monitored regularly.
Development projects are part of a sustainable vision, the latest examples are:
- Tourism development of the cycle path (registered trademark, “Vélo Bruche”) linked to the railway line crossing the territory
- Assistance with the installation of Bosch EV charging stations in high-traffic locations
- Support for a project leader for the opening of unusual & Nature tourist accommodation (Glamping): Nutchel
Initiatives already undertaken by the office
- In 1988 Creation of “ Pleasure Trails® »
- Since the 90s, farmers, hoteliers and restaurateurs have come together to get to know each other and promote the use of local products.
- From 2017-18 creation of the concept of “Expériences Buissonnières®”: meeting with local know-how (experiential tourism) and marketing of day offers
- Membership in 2022 of the network “ Sustainable Tourism Actor »: perpetuation of the commitment of the Bruche valley tourist office to work for virtuous and more humane tourism by joining this network
- The label " Bienvenue à la Ferme "," Accueil Vélo " or " Qualité Tourisme Label » is highlighted for certified partners in the paper editions and websites of the tourist office
- Exchanges of experiences and support in sustainable development approaches coordinated by the tourist office in partnership with the Alsace Region.
- Un welcome booklet for new entrants and seasonal workers at the tourist office office.
- Creation of the network of water donors in the Bruche valley called “Hel'eau la Bruche”. Map of the network. Iinformation for participate in it.
- Marketing of a “Car-free” offer called “ Bruche to Doux » including rental of accommodation, reception at the station, rental of electrically assisted bicycles, breakfast, a hiking map, etc.
Tools for entrepreneurship
The Bruche valley tourist office provides information on sustainable development awareness:
- Flyers « Hike without leaving a trace »
- Dedicated internet pages “Our sustainable commitments”, blog posts
- Accompanied hiking program Pleasure Trails®” including “Eco hiking” themes or outings and facilitating access to these events by train. The jury of Sustainable Tourism Actors (see above) praised this long-term work by awarding it in 2022 the Horizons Trophy for “les Sentiers Plaisir”® as part of local anchoring.
- Soft mobility day offers including rental of electrically assisted bicycles, exceptional meetings with local producers or “car-free” stay offers.
- Blog post « Objects break, memories remain: 50 things to experience with your children »
- Article by Caroline Le Roy "Eco-conditionalities of aid: what if we saw life in green!"
- Green Key Label, presentation 2024.
The territory's commitments
La community of communes of the Bruche valley is committed to sustainable development:
- Selective sorting of wastes with the Select'om
- Support and enhancement of built heritage
- Help with professional integration
- Landscape maintenance
- Protection of environments with sites Natura 2000
- Protection of biodiversity with Green and blue frame
- Territorial development and assistance with the energy transition in partnership with the Territorial and Rural Balance Pole (PETR) Bruche Mossig
- Obtaining the prize “French Capital of Biodiversity” in 2022
- Participation in the program “ Committed to Nature »
- Villages labeled “ Commune Nature " or " Green Station »
Our partners Tourism Quality Brand
In the heart of the Vosges, between Molsheim and Schirmeck, a stone's throw from Obernai, close to the Wine Route,
In the hollow of a sunny clearing, you will love this charming establishment. You will appreciate the careful cuisine and the brandies of the
Between Strasbourg and Colmar, at an altitude of 500 meters, La Cheneaudière is located in Colroy-La-Roche, a small, quiet and peaceful village.
Located on the Serva plateau in the heart of the Mont Champ du Feu ski resort, our hotel
In the heart of the Vosges between Alsace and Lorraine, the Donon-Le Velleda hotel complex welcomes you in a chic atmosphere
Structures labeled “ Sustainable Tourism Players »
Farm inn located at an altitude of 700 m, in the center of the village and near the Champ du Feu station.
Farm specializing in the breeding of chickens, turkeys, capons, ducks, geese and guinea fowl. Specialties: foie gras, duck pie, terrine
Located in the middle of the forest near the GR 531. Specialties: unique menu prepared with livestock products
Please note: Christmas collection on Tuesday 22/12 and New Year collection on Tuesday 29/12, Place du Marché in
Farm between Wisches and Lutzelhouse whose adventure began in mid-2016. The goats are comfortably installed there
Store which brings together 8 associated producers taking turns to sell local products Au fil du Vert –
Our certified partner “ Bike home »
Municipalities labeled “ Green Station »
Municipalities labeled “ Tourist towns »
Labeled municipalities « Commune Nature »
Our certified partner “ Entreprise du Patrimoine Vivant »
